Roofing Materials from GAF

When communities come together, incredible things happen. That's exactly the case in the city of Seattle, Washington, where the GAF Community Contractor Program has made lasting impacts on those in need through partnerships with Habitat for Humanity and ReBuilding Together. Both nonprofit organizations focus on working with homeowners to build new homes and revitalize communities in need of rebuilding, respectively.GAF's partnership with Habitat for Humanity began in 2011. From the start, it felt like a natural pairing. Habitat for Humanity's vision of "building strength, stability and self-reliance in partnership with families in need of decent and affordable housing" aligns perfectly with GAF's commitment to building resiliency in communities across the U.S.GAF recently became involved in ReBuilding Together in the Pacific Northwest through GAF Territory Manager Donovan Gladstone, whose involvement with the board of Roofing Contractors Association of Washington created an opportunity for community partnership. ReBuilding Together's mission of "repairing homes, revitalizing communities, rebuilding lives" is an excellent fit with GAF's commitment to helping neighbors.Helping Contractors Support their CommunitiesGAF invests in the areas where it has manufacturing operations, aiming to lift up the communities where team members live and work. This ideal extends to the GAF Community Contractor Program, where GAF certified contractors can partner with GAF and give back through the following initiatives:GAF Habitat for Humanity Program. With over 1,500 local Habitat for Humanity affiliates in the U.S., GAF-certified contractors can partner with their local chapter to provide the labor to install fully-donated GAF roofing systems. Volunteers don't work alone. Homeowners invest hundreds of hours of their own labor into building their Habitat house.GAF Affordable Housing Reroof Program. This initiative encourages contractors to partner with any 501c3 nonprofit organization in their community for a reroof project, for which GAF will donate the shingles.GAF Roofs for Heroes. GAF-certified contractors can partner with a local 501c3 to perform roof repairs or replacements for local heroes. These heroes include healthcare workers, first responders, veterans, police, fire, and EMTs.As part of the Community Contractor Program's progress in Washington state, more than 20 GAF certified contractors were able to provide over 100 new roofs to those in need of a new roof in the Seattle region, working with Habitat for Humanity and ReBuilding Together. "Giving back is at the core of what GAF does, but bringing in and partnering with our contractors is something that makes us unique," explains GAF Director of Corporate Social Responsibility Arlene Marks.Celebrating Giving Back While Giving Back AgainMarks and Gladstone wanted to host an event to thank the contractors who donated their time and labor to install those roofs and came up with a unique and fun way to extend the spirit of giving through Welcome Home Toolkits. "This was Arlene's idea, and it was such a great one," Gladstone notes.Marks shares, "We try to make all of our events meaningful, so what was the best way that we could reach back out to these homeowners that we've already helped? The Welcome Home Kits were the answer."The contractors attending the event assembled toolkits containing basic items like screwdrivers, nut drivers, adjustable wrenches, pliers, hammers, safety glasses, and more. The kits also include a video message of encouragement from the program participants.Most of the individuals who are helped through the roof donations are first-time homeowners. Accordingly, many don't have the basic tools needed to maintain their homes. The gift of a Welcome Home Toolkit provides so much more than drivers and wrenches, it offers confidence, resilience, and peace of mind.Building Community Among ContractorsIncredible things happen when communities come together—not only for the recipients of the donations, but for the participants as well. GAF-certified contractors in the Seattle region came together to give back to the community while building new professional relationships and friendships at the same time."You're bringing together like-minded people," Marks notes. "While they are competitors in the field, they already have the compassion to help their communities. It was an opportunity to work together toward a common goal to meet, share ideas, and talk about the market in a very safe and non-competitive environment."Impacting the CommunityA representative from Habitat for Humanity attended the appreciation event in Seattle to say thank you and share how much of an impact ReBuilding Together and the contractors' work have had on the community. The Welcome Home Toolkits were provided to both organizations and have gone a long way toward welcoming and inspiring the new homeowners.Looking to get involved in giving back to your community? Visit the GAF Community Matters page to explore different opportunities and get started.

Spirits were high at the second annual GAF Latinos in Roofing Expo, where more than 600 Latino roofing professionals gathered in Houston, Texas, for networking, business growth, and education seminars—all in Spanish. "To have a conference dedicated to Latinos, I love it," says Jorge Parada. "I'm sitting next to somebody that looks like me, that speaks the same language. It's a different experience from other conferences."Empowering Attendees at the Latinos in Roofing ExpoThe Latinos in Roofing Expo is one way GAF is working to level the playing field for Latino roofing professionals. Rather than take a one-size-fits-all approach, the expo provides education and resources that consider the Latino community's unique challenges. For example, industry experts taught classes in Spanish such as The Power of Latinos in Your Company's Culture, In-home Selling, Single Ply TPO, Coatings, and The Power of Content Creation for Roofing Companies.In addition to networking with other top-tier contractors, attendees received education in Spanish about the newest GAF contractor products, programs, and trainings designed to help roofers run—and grow—their companies. According to several attendees, these "culturally intended" business growth sessions, offered in Spanish, were one of the most valuable aspects of the conference.Many other conferences and training opportunities expect Latino roofing professionals to thrive with resources that cater to the non-Hispanic, English-speaking contractor community. In contrast, the Latinos in Roofing Expo empowered attendees through culturally intended offerings and shared language."The majority of these [Hispanic] contractors speak English, but it's also cultural. So, the way we do business has to feel culturally intended. Do business like Hispanics do business. Speak the language Hispanics speak," says Alan Lopez, GAF CARE training operations manager. Lopez has been a leading advocate for Latino roofing contractors at GAF and in the roofing industry as a whole.Improving Latino Roofers' Access to ResourcesMany Latino roofers have experienced disadvantages when rising in the roofing ranks because of language and/or cultural differences. For too long, the industry has pigeonholed Latinos into labor roles. As a result, Latinos are drastically underrepresented in roofing leadership, despite making up 57.7% of the roofing industry. Improving access to resources and cultural interactions is a sign of the roofing industry evolving."GAF is the front-runner in helping Latinos, because they have given us so many free resources and free seminars in Spanish," says conference attendee Junior Garcia, CEO. "They have allowed us to get to know what other [non-Hispanic] contractors already know." Some of the GAF culturally intended resources include:Spanish-language GAF website with the same user-friendly features as the English-language GAF website.Spanish-language GAF Document Library for Residential and Commercial GAF roofing products, including technical bulletins, warranty guarantees, data sheets, and more.Spanish-language GAF CARE trainings and resources, including business development courses, hands-on-trainings, and more—all taught with the needs of Latino contractors in mind.Spanish-language events, such as the 2023 GAF Latinos in Roofing Expo, designed to develop Hispanics in roofing leadership.Connecting with Latino ConsumersDeveloping Latino contractors also creates a powerful financial opportunity to serve Latino consumers. This benefits Hispanics in roofing and the roofing industry as a whole.Too often, Latino consumers are overlooked and underestimated. In fact, the Latino consumer base currently has unmet needs of more than $100 billion. Empowering Latino roofers to develop and grow as business leaders is one way to help bring change. "If you want to do business with the Latino community, you have to speak their language," says Hugo Saldaña, GAF territory manager in Houston, Texas.Speaking as a Latino professional in the roofing industry, Saldaña explains that people are at the heart of increasing a consumer base and growing contractor opportunities. "My parents preferred to do business with people who also spoke Spanish, their native language," says Saldaña. "Every day, when I go into work with these guys, it's like helping my dad or my mom. I think when you do that, and these guys know there's a caring relationship there, it goes a long way."Moving Towards the FutureLatinas in RoofingWhile the Latinos in Roofing Expo is a huge win, GAF and the roofing industry still have opportunities to grow. For example, GAF recognizes that female Latina roofing professionals may experience more challenges than their male counterparts. "There are a lot of challenges we [women roofing professionals] face, but there are opportunities for leadership. Now there are more resources and training and more opportunities to build our skills and build our knowledge, and be able to have the same opportunities as men," says Valeria Avila of Servi Express Roofing. GAF provides opportunities to empower women in roofing and recognizes the benefit of forming better bridges between women and the roofing industry.Resources for GrowthAlthough there is work to be done, the 2023 GAF Latinos in Roofing Expo is another step forward for the roofing industry. "Our company has done an amazing job—we now have a Spanish website and cater a lot to the Hispanic community, but there's still greater need," said Andres Beltran, a GAF CARE training manager based in Greenville, South Carolina.As the industry continues to evolve, Beltran encourages Latino roofers to connect with the free, Spanish-language training services and business development opportunities at GAF CARE Contractor Training Centers. "Whether it be from a marketing standpoint, financing, business development, leadership, insurance, and restoration—we can help Latino contractors to elevate their game," says Beltran.Learn more (in Spanish) about GAF resources and GAF certification opportunities today.

The GAF Roofing Academy is making a difference in the lives of its students and in local communities throughout the U.S. The program offers both classroom and on-the-roof training at no cost to participants, and whenever possible, the on-the-roof training portion helps provide roofs to those in need, working hand in hand with GAF's non-profit partners.As part of GAF Community Matters, GAF led a special initiative in the Gulf Coast region to help build resiliency following the devastating hurricanes that impacted families and communities. This was a perfect opportunity to offer a GAF Roofing Academy class in the area that would train community members, like Louisiana native Andre Henson, in essential roofing skills and contribute toward repairs and reroofs for affected homes. Additionally, the class was joined by acclaimed actor, and New Orleans native, Anthony Mackie to work alongside the students to help reroof a home in their communityWe had the chance to speak with Henson, who graduated with this special GAF Roofing Academy class, about his experience with the program, its impact on his life, and how giving back to a veteran in the Gulf Coast community affected him.Q&A with Andre HensonWhat was it like growing up in New Orleans?Growing up in New Orleans, everybody was close. All my family would stay right down the street from each other. I would see them every day, and we just had that relationship that was very tight-knit.I'm super blessed. My mom was in the military. We were down here probably a year before Katrina hit, and then we moved up to north Louisiana. She invested in real estate, so we were always just out at the houses cutting grass, fixing places, and we stayed active.What are some of the challenges you faced after being relocated by a storm?I'd say the biggest challenge was getting out there to meet new people and understanding different walks of life. People from Louisiana are different than people from Texas; people from Texas don't act like people from California. It's just getting used to different surroundings and interacting with different people.How did the storms that hit New Orleans affect your family?My mom's part of the family all came up to north Louisiana. It was just like a big family reunion. I had cousins that I didn't really know well, and now we were going to school together, so it was like the storms brought us closer together. That was the upside of the storms.They were out of their homes for about a year and a half. But my mom had real estate houses, so she put them in the houses and [told them] whenever you're ready to leave, you can leave.Why did you decide to take part in the GAF Roofing Academy?The reason why I decided to join the GAF Roofing Academy was because I wanted to find a new trade. I've done fitness, I've done construction, I've done demolition, but not roofing—roofing was new for me. I joined the class, and the instructors were very knowledgeable. I loved the course—he was very hands-on. That's what I really liked about the course.How does it feel to be able to give back to others affected by the storms through GAF Community Matters?It's an unforgettable feeling. [The homeowner is] a veteran, and my mom's a veteran, so I know the toll that takes on them. Having the community come out and reach out their hand—I know that he's going to sleep good at night knowing that his community cares about him.Were you surprised to see actor Anthony Mackie at the project?I was like, wow! He comes up, and I was thinking he's probably here for publicity, but he actually knows about roofing. His parents owned a roofing company, and he's been doing this since he was eight years old. He was up there teaching me some things I didn't know. I just got done with the class, and he's an expert. So, I'm just taking all the pointers he can give me.How do you think learning the skill of roofing will impact your future?I feel like it's a lifelong trade that I will forever know, and I'll be able to pass it down to my kids, my cousins, and my family members. My mom is in real estate, so if she has a roofing problem, I can go up there. I know how to [install] shingles. GAF has taught me a whole lot about everything I need to know.I am looking to start a career in roofing. I want to learn from the inside out how roofing works, and they are setting us up for interviews.Getting InvolvedWant to know more about how you can learn a new trade at the GAF Roofing Academy while supporting your community? Find training near you and sign up to take a class today.