GAF Community Contractor Program Celebrates Success in Seattle

As industry leaders, we have a responsibility to use our expertise and resources to leave our communities and our planet better than we found it. We are making strategic investments to achieve our goals and have made great progress in partnership with our employees, non-profit partners and contractors. Visit gaf.com/sustainability to learn more and join our efforts.

The Gulf Region is growing more resilient thanks to a meaningful partnership between actor Anthony Mackie, Marvel Cinematic Universe's next "Captain America," and GAF. Over the last year, as part of the GAF Community Matters initiative, GAF and Mackie partnered to re-roof 500 storm-damaged homes and empower local workforce resiliency through tuition-free GAF Roofing Academy trainings.The 500th roof was recently installed in New Orleans, Mackie's hometown. "A year ago today we started this," he notes, "And to say that, exactly 365 days later, we finished our 500th roof is pretty astonishing. It shows the commitment of everybody who has been a part of this project and made this dream come true."Rebuilding Roofs and Empowering CommunitiesFollowing Hurricane Katrina in 2005, the Gulf Region suffered a string of devastating natural disasters, and many residents found themselves unable to make the needed repairs to their homes before the next storm caused more damage. Ending this cycle and building more resilient communities is a main focus of the GAF Community Matters initiative."We're not only putting roofs over the heads of people that need them," GAF's Chief Communications and Corporate Social Responsibility Officer Andy Hilton explains. "We're also building those roofs in a way that can sustain through the next storm, using state-of-the-art roofing materials that will provide the sustainability, the comfort and the security these families deserve."Safe roofs mean greater resilience, both for the homes and businesses they shelter as well as the individuals who inhabit them. Rebuilding and restoring damaged roofs fosters long-term resilience.Strengthening the WorkforceIn addition to re-roofing 500 new homes in the Gulf Region, GAF committed to provide community members with training around essential roofing skills through the GAF Roofing Academy. The program helps train individuals to support future rebuilding efforts in communities impacted by severe weather and acts as a pipeline for skilled labor, which is currently in high demand."The labor trade is in desperate need of bodies," notes GAF Roofing Academy Instructor Gary Pierson. This is especially true in the storm-ravaged Gulf Region.Mackie joined the GAF Roofing Academy training in New Orleans, which consisted of both classroom and hands-on instruction. As the son of a roofer, he has lots of prior experience and understands the transformative power of skilled work. "Learning a trade like roofing is one thing that can help a community come back, that can help a neighborhood come back, that can help a family come back," Mackie says.The courses are open to anyone looking to enter or re-enter the workforce, including the underemployed, formerly incarcerated, veterans, and others who may face career barriers. The GAF Roofing Academy offers tuition-free, hands-on roofing training to those interested in learning the trade from industry experts. Ultimately, students are equipped with the skills needed to enter the roofing trade and the program assists in placing them in well-paying jobs upon graduation."Teaching the next generation the roofing trade not only helps GAF Community Matters toward their mission, it helps the neighborhoods and the regions they're in," Mackie notes."Knowing the roofing trade provides the opportunity for financial security for you and your family."Looking ForwardThe Gulf Region project hit a milestone when Mr. Joe, a New Orleans resident of over 60 years, had the 500th roof installed on his long-time family home. But it's certainly not the closing scene."This is only the beginning," Mackie shares, after sitting with Mr. Joe on his porch to celebrate the new roof. "Even though we've hit our 500th house today and the stories of all these homeowners are so amazing, there's still so much more to do."The efforts will be ongoing. GAF will continue to strengthen the region by helping residents feel safe in their homes and comfortable in their communities.Curious to learn more about this project and other initiatives GAF is involved in? Explore GAF Community Matters.

Longtime fixtures of playgrounds and recreational areas, sports courts have a lot to offer. In addition to providing opportunities for children and adults to participate in physical activities, they can strengthen communities. There are also other benefits when courts are designed to reduce surface temperatures and protect substrate materials.Here's a comprehensive look at the benefits of safe, quality sports courts and the impact innovative pavement coatings can have.Current Challenges with Outdoor CourtsSports court coatings were developed to help address challenges faced at many levels. By enhancing courts' durability and design, communities are provided with tangible solutions that address many of these challenges.Increasing TemperaturesClimate change and the heat island effect in urban areas—where hard surfaces like pavement absorb and retain the sun's heat—have led to higher temperatures, potentially affecting the amount of time people can spend outside. Solutions such as building covered structures can be expensive and require a lengthy design and construction process. Planting trees and other landscaping for shade is effective but can take years to develop.Shrinking BudgetsAt the same time, many schools, municipalities, and community organizations have reduced budgets. Play areas are often seen as inconsequential to curriculum, and it can be easy to defer upgrades or repairs.This has caused facilities to put construction plans on hold and instead search for ways to reduce maintenance costs while extending the useful life of their outdoor equipment and paved surfaces. Staff are tasked with providing options for outdoor activities without investing in expensive equipment or major site renovations.Growing Health ConcernsIn response to these environmental and financial challenges, children have been experiencing less outdoor time and lower physical activity levels. This has been found to play a factor in obesity and mental health. Additionally, regular physical activity for students leads to increased concentration and focus, improved attendance and behavior, and boosts academic performance.Outdoor play is a great way to get physical activity, form relationships, and work through difficulties. In fact, the American Red Cross recommends using play to help children manage their emotions. Many studies have shown the value of structured and unstructured play for children, reporting it helps build social skills and encourages creativity.4 Benefits of Pavement Coatings for Outdoor Sports CourtsSports court surface coatings can address these challenges while providing additional benefits.1. Space FlexibilityTraditional playground equipment or court markings can limit the outdoor space's use. With a rich palette of colorful coatings and designs, pavement coatings can provide opportunities for a variety of activities.For example, four square courts can be embedded in traditional basketball court areas, or unique designs can spark imagination, allowing children to create their own games. Providing both children and adults with fewer constraints in how a space is used can help foster creativity and encourage new forms of exercise and play.Some durable, next-gen pavement coatings may even offer opportunities to create courts that can stand up to vehicular traffic for increased flexibility, providing the ability to turn a court into overflow parking or turning excess parking into a multi-court surface.2. Lower CostsDurable pavement coatings can help reduce maintenance costs, by protecting asphalt and cement from damage, which can reduce cracks and extend the usable life of the asphalt or cement substrate. Additionally, coatings may cost less to install than resurfacing or purchasing new equipment.3. Temperature BenefitsHardscape surfaces absorb heat, which can increase the air temperature near the surface. By incorporating lighter-colored or solar reflective surface coatings, more heat can be reflected off the surface, reducing the temperature of the surface and potentially, the air temperature near the surface. This can result in cooler outdoor spaces for children and adults to play, which may increase the amount of time they can engage in physical activity.4. Increased Activity LevelsStudies have shown that creative outdoor play spaces can help increase activity levels and engagement, especially when the surface temperature of the play area has been reduced. An initiative in Boston, which included creating varied outdoor play courts, led to increased physical activity, improved student behavior, and stronger community relationships. In Los Angeles, similar projects led to a 4% gain in the number of students obtaining an hour or more of physical activity per day and a 7.9% decrease in the number of students considered overweight.How Court Coatings Encourage PlaySchool may be the only opportunity children have to engage in physical activity, sports, and general play. Reports have repeatedly shown that play patterns can change significantly when colorful coatings are used.These coatings can help encourage structured activities and games, like four square or hopscotch, or provide the basis for unstructured activities, such as drawing the school logo or a mural. Students can also learn through these surfaces when the pavement is painted with maps or planets. These coatings can have social benefits as well. Playgrounds with a variety of play options may also lead to decreased injuries and an increase in game participation.How StreetBond® Can HelpWhen assessing whether to add or transform a hardscape into a sports court, look at three main factors: budgets, safety and health concerns, and the value of play.StreetBond® pavement coatings can help schools and community organizations transform their hardscapes into robust play areas while meeting their budget constraints. Coatings can help reduce surface temperatures, protect surfaces, and encourage more creative play, helping communities get healthier while learning to work and live together. Visit the StreetBond® website to explore available products, or email streetbond@gaf.com to get support and discuss specific projects.